The Business Context
Cubecorp works with Vietnamese clients considering property in Australia, including families whose plans are connected to studying, living or investing there.
Those conversations rarely stop at property. For a parent considering property while a child studies in Australia, the questions may also involve education, banking, finance, legal matters or migration.That is why Cubecorp’s programmes often bring different kinds of expertise into the same room.
For the business, being present in Vietnam meant creating regular opportunities to meet prospective clients, understand their interests and stay close to the professional partners involved in those decisions.
Bright became the local team behind those programmes.
Six Programmes - Two Cities
- Since 2023
2023Property Beyond Vietnam
Meliá Hanoi - Vietnam
2024Education Beyond Vietnam
Sheraton Saigon Grand Opera Hotel - Vietnam
InterContinental Hanoi Landmark72 - Vietnam
2025Golden Time to Invest in Sydney
Lotte Hotel Hanoi - Vietnam
2025International Real Estate Investment – European Settlement, Australian Stability
Sheraton Saigon Grand Opera Hotel - Vietnam
Cubecorp participated in this partner-led programme, with Bright supporting its participation and client engagement.
2026Investment Roadmap – Global Settlement
Novotel Hanoi - Vietnam
Cubecorp participated in this partner-led programme, with Bright supporting its participation and client engagement.
2024 - 2025Australian Education Exhibition
Novotel Saigon Centre - HCMC, Vitenam
Vinsschool Metropolis - Hanoi, Vietnam
Cubecorp participated in the exhibition, with Bright supporting its presence and engagement with visitors.
Bright Became Part of How Cubecorp Showed Up in Vietnam
By the second and third year, we were no longer beginning each assignment with introductions.
We knew the audiences Cubecorp wanted to reach, the partners around the business and how the team preferred to engage clients in Vietnam.
That context carried into the next programme. By then, much of the context was already understood. The team could pick up the next programme without starting again from the beginning.
Over time, Bright was involved not only in Cubecorp’s own events, but also when the company joined programmes led by its partners.
When a Client Puts Your Name Forward
After several years of working with Bright, Lee Nguyen, Vietnam Director of Cubecorp recommended the team through his professional network. That introduction eventually led to KHI Partners and to Bright being appointed for the firm’s 2026 Partners Retreat in Vietnam.
Lee was recommending a team he had already seen at work, repeatedly.
START A CONVERSATIONStart With the Business Situation
You do not need a finished brief. Tell us what is happening, who matters and what needs to become possible.
